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Targeted advertising

What is targeted advertising and who is it suitable for?

Targeted advertising is a way to attract precisely those customers who are already potentially interested in your product or service. We don't show ads to “everyone” — we work with specific audience segments based on geography, age, interests, behavior, and previous interaction with the brand.

This service is suitable for businesses that want to receive predictable applications, scale sales, or increase brand awareness without chaotic budget expenditures. Targeting is not a “promote” button, but rather systematic work with strategy, analytics, and results.
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Stages of work

Analysis of the business, product, and competitive environment
Setting goals and KPIs
Audience research and segmentation
Development of advertising strategy and funnel
Preparation of creatives and texts
Launching and testing campaigns
Optimization and scaling
Analytics and regular reporting
Support and maintenance of advertising campaigns
Support includes constant monitoring of performance indicators, updating creatives, reallocating the budget, and adapting the strategy based on results.
The formats, placements, and goals of advertising campaigns depend on the client's objectives. We work with a variety of business tasks, and the format of cooperation is selected according to your goals.

Advertising goals and campaign formats

Performance campaigns (results-oriented)

  • Conversion campaigns
  • Lead generation
  • Website sales
  • Direct/Messenger requests
  • Retargeting
  • Lookalike audiences
  • CPA/ROAS optimization

The main goal is requests, sales, and measurable financial results.

Brand/Awareness campaigns (recognition)

  • Reach
  • Video views
  • Traffic
  • Subscriber engagement
  • Brand campaigns

The goal is to increase brand awareness and generate demand.

Additionally, we can work with goals: registration, application installation, event registration.

Targeting methods

geotargeting
socio-demographic targeting
interests and behavioral patterns
retargeting
lookalike audiences
custom audiences
interaction remarketing
Advertising platforms:
- Meta Ads (Instagram + Facebook)
- TikTok Ads
- Telegram Ads
Local: (city/region)
National: (Ukraine)
International: Entry into new markets

Geography and scope of promotion

Package №1. Base Target

Format: pure targeting
Geography: local / regional / national
Goal: reach or basic applications

Includes:

  • development of a basic advertising strategy
  • launch of 1–2 advertising campaigns
  • up to 3 audiences
  • up to 3 creatives
  • basic retargeting
  • optimization once a week
  • monthly report

Package №2. Target Sales

Format: pure targeting
Geography: national
Goal: sales/lead generation

Includes:

  • development of a full-fledged funnel
  • segmentation of cold, warm, and hot audiences
  • retargeting
  • lookalike audiences
  • 2–4 advertising campaigns
  • up to 6–8 creatives
  • regular optimization (twice a week)
  • advanced analytics (CPA, ROAS)
  • monthly strategic report

Package №3. Target + Landing

Format: target + creation of a one-page website
Geography: local / national
Goal: applications / sales

Includes:

  • landing page development
  • analytics and conversion tracking
  • basic SEO structure of the page
  • launch of 1–3 advertising campaigns
  • up to 5 creatives
  • conversion optimization
  • monthly report

Package №4. Target + Social Start

Format: page creation + basic content + advertising
Geography: local / national
Goal: applications / recognition

Includes:

  • profile creation and setup
  • basic design
  • up to 3 initial posts
  • launch of 1–3 advertising campaigns
  • up to 5 creatives
  • basic audience segmentation
  • optimization
  • monthly report

Package №5. Target Performance Pro

Format: comprehensive management + advertising
Geography: national / scaling
Goal: sales + brand awareness

Includes:

  • strategic session
  • full advertising funnel
  • regular content
  • 3–6 advertising campaigns
  • advanced segmentation
  • retargeting and lookalike
  • hypothesis testing
  • scaling
  • weekly optimization
  • detailed analytics

Package 6. International Target

Format: international promotion
Geography: one or several countries
Goal: sales / entering a new market

Includes:

  • country market analysis
  • competitor research
  • offer adaptation
  • multilingual campaigns
  • creative localization
  • 3–6 advertising campaigns
  • complex segmentation
  • retargeting
  • scaling
  • advanced analytics

Project team

Each person is responsible for their area of expertise, which ensures quality, consistency, and predictable results.
targetologist
marketer / analyst
copywriter
designer
project manager

Need leads?

Submit your application!