The task of branding is to convey to the target audience the main essence of the business proposal. In addition, the whole message should be designed in a single brand style, and the method of communication - to form a positive attitude towards the company!
There are many answers here! Both the fact that brand awareness further reduces advertising costs, and that the brand forms a circle of regular customers and many others. But there is one, probably the most favorite answer for entrepreneurs – the opportunity to form a price (brand) premium!
Brand premium is an opportunity to sell a marketing item at a higher price than the market average! The price premium of the brand is formed on the basis of the readiness of the target audience of the brand to buy more willingly, faster and more expensive, relying on the popularity of the brand!
Ready-made brand book of the company, which must contain: a customer-approved version of the name, logo, fonts, brand colors and description and examples of use. Design of advertising or promotional products – the list of which is agreed previously.