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Targeting

Google and YouTube advertising

When a customer is ready to buy, it's important to be the first!

Most purchases begin with searching or viewing content. A person forms a need, enters a query into Google, or watches a video on YouTube—and that's when you need to appear in their field of vision.

We work not just with advertising, but with user behavior. The task is to catch demand as it arises or to shape it before competitors do.

Google Ads is a tool for precise management of traffic, sales, and business scale.
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Which advertising tool will work best for your task
Advertising strategy on Google is not based on the principle of “let's launch everything,” but rather on the stage the business is at and the desired outcome.

We choose the format based on customer needs

If there is established demand and sales are needed
In this case, the main focus is on search campaigns.
We work with specific user queries who are already looking for a product or service. Ads are displayed at the moment of active interest — this is the shortest path to an application or purchase.

For e-commerce, product campaigns (Shopping) are additionally connected, where the user immediately sees the photo, price, and goes to the product page.
If you need to scale your reach and strengthen your brand
When the task is to make a brand visible or maintain its presence in the digital environment, media formats and video advertising are used.
The contextual media network allows you to work with banner ads on Google partner sites.

YouTube is an effective tool for generating demand and increasing awareness through video.
Such campaigns work well at the stage of scaling or launching a new product.
If you need to generate new demand
In situations where the audience is not yet actively looking for a product, Demand Gen formats and video strategies are used.

This is a combination of banners and videos that allows you to attract a cold audience, generate interest, and prepare them for further sales.
If you need a comprehensive strategy
For businesses that want to work on sales, awareness, and scaling at the same time, Performance Max is the way to go.

This format combines all of Google's tools—search, display network, YouTube, Shopping—and lets you reach audiences at different stages of the funnel.
The choice of format depends not on the popularity of the instrument, but on:
- business goals
- stages of company development
- demand
- competitive environment
- budget

What exactly do we work with?

Search advertising
Media campaigns
Remarketing
YouTube Ads
Demand Gen
Google Shopping
Performance Max

What our work involves

Niche and competitor analysis
Search demand research
Audit or preparation of a website for advertising launch
Google Ads and analytics setup (GA4, GTM, conversions)
Account structure development
Keyword selection
Creating ads and banners
Launching campaigns
Optimization
A/B testing
Scaling
Regular reporting

Who works on your advertising

Performance marketer
Google Ads Specialist
Analyst
Copywriter
Designer
Project Manager

Google Start

Format: basic performance campaigns

Geography: local / regional / national

Goal: testing demand, first applications, initial traffic

Scope of work:

  • niche and competitive environment audit
  • search demand research
  • Google Ads account setup
  • basic analytics connection (GA4, conversion tracking)
  • launch of 1 campaign type (search or display)
  • creation of responsive text ads
  • basic audience segmentation
  • monitoring of key metrics (CTR, CPC, conversions)
  • monthly optimization
  • report with recommendations

Google Sales

Format: systemic performance campaigns

Geography: national / scaling

Goal: stable generation of applications or sales

Scope of work:

  • advertising funnel strategy
  • launch of search campaigns
  • launch of remarketing
  • expanded account structure
  • segmentation by audience type
  • A/B testing of ads
  • bid optimization
  • integration of goals and events
  • working with CPA / ROAS weekly optimization
  • user behavior analysis
  • scaling effective campaigns
Clients

E-commerce Pro

Format: e-commerce performance

Geography: national/international

Goal: maximizing sales and profitability

Scope of work:

  • Google Merchant Center setup
  • Working with product feeds (structure, optimization, error correction)
  • launching Shopping campaigns
  • launching Performance Max
  • multi-level remarketing
  • segmentation of product groups
  • testing pricing strategies
  • ROAS optimization
  • working with margins
  • scaling profitable products
  • regular analysis of conversion paths

Brand Scale

Format: brand scaling

Geography: national/international

Goal: brand awareness, demand generation, audience expansion

Scope of work:

  • demand generation strategy
  • launch of YouTube campaigns (In-Stream, In-Feed)
  • launch of Demand Gen
  • campaigns in the contextual media network
  • working with a cold audience
  • integration of video and banner formats
  • analysis of reach and frequency of impressions
  • working with video views
  • building a multi-level funnel
  • combination with performance campaigns

International Expansion

Format: international performance campaigns

Geography: one or several countries

Goal: entering a new market, scaling abroad

Scope of work:

  • analysis of demand and competitors in the new country
  • traffic cost research
  • offer adaptation
  • ad localization
  • launch of multilingual campaigns
  • segmentation by country and language
  • market entry strategy
  • CPA and ROAS control for each region
  • scaling effective areas
  • regular bid optimization
  • adjusting strategy to local competition

Ready to sell online? Let's go!

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