KRASKA is a Ukrainian manufacturer of designer furniture for homes, businesses, and the HoReCa sector. The brand creates furniture in Scandinavian and industrial styles, combining natural wood, metal, and handcrafted elements. Since 2014, the company has completed over a thousand projects and works with interior designers and businesses throughout Ukraine.
The brand operates in the designer furniture segment, where purchasing decisions are driven not only by a product’s functionality but also by emotion, aesthetics, and trust in the brand. That is why our main goal was to create a strong digital presence that would reflect KRASKA’s values and highlight its uniqueness in the market.
We developed a content strategy that transformed the approach to communication: we emphasized the brand’s emotional appeal, design, materials, the production process, and the atmosphere of the spaces where KRASKA furniture is featured. We regularly organized photo and video shoots, created content for Instagram, and highlighted new collections, completed projects, the showroom, and collaborations with other businesses. We paid special attention to Reels, which showcased the furniture in real-life settings and allowed potential customers to see not just a product, but a lifestyle they could become a part of.
At the same time, the team worked on Google Ads, setting up ad campaigns to drive the target audience to the website.
• developed a new content strategy;
• updated the Instagram visual style;
• created a unified category system;
• organized product and lifestyle photo shoots;
• showcased furniture not as individual pieces, but as part of a modern interior;
• began regularly featuring new collections, the showroom, and completed projects;
• created Reels demonstrating the production process, materials, and the brand’s philosophy.
Contextual advertising was set up for the client.
The main focus was on potential buyers of designer furniture, architects, interior designers, and representatives of the HoReCa sector. The advertising helped increase high-quality traffic to the website, boost brand awareness, and ensure a steady stream of interested users who were already in the process of searching for furniture for their own projects.
We worked on increasing targeted traffic to the website and boosting the number of inquiries generated through search.
