D121 is a new-generation Ukrainian developer that began construction at a time when the entire country had come to a halt. Their philosophy is rooted in the belief that the future of cities depends on every individual’s contribution. Each of their projects combines modern architecture, energy-efficient technologies, and thoughtful planning, with the ultimate goal of creating homes people want to live in, not just square meters to own.
That’s why, when developing the D121 website, we approached the project with a deep understanding that its design and execution had to be a logical continuation of the developer’s philosophy — ergonomics, visual aesthetics, innovation, and conceptual integrity.
The core of the visual concept is an animated Fibonacci spiral — a globally recognized symbol of aesthetic harmony. It also reflects the principles underlying D121’s projects:
The website’s color palette was based on the company’s brand book. Our task was not only to harmoniously combine the brand colors but also to highlight the main accents and adapt the visuals for two display modes: day and night.
The sense of depth was achieved through a subtle shimmering background effect, enhancing the resemblance to natural granite texture.
Key design elements — banners, menu buttons, animated blocks — were emphasized not just through color but also through typography, ensuring a clean visual flow without overloading the user’s perception.
Given the large number of animated elements and high-quality project images, achieving full optimization was a real challenge.
Our goal was to balance website loading speed with the quality of visuals and motion design — perfectly aligned with the developer’s core principle: excellence in every detail.
Therefore, optimization was carried out individually for each device type to ensure that the website’s visual harmony remained consistent across all platforms.