Medical marketing is quite a complex field, as it deals not merely with a product or service that can be replaced, but with patients’ health itself.
The main goal of our work was to create a positive public image for a high-category surgeon, introduce the audience to his professional activities, and help eliminate patients’ fears before their first visit.
Our objective was not only to communicate honestly about health issues but also to remove the stigma surrounding proctological examinations and conduct educational outreach in a simple, accessible manner.
From the very first month of management, we observed a noticeable increase in the doctor’s recognition among the target audience. Thanks to honest discussions on sensitive topics, Dr. Vorovskyi’s videos generate high engagement, receiving numerous comments and questions from viewers.
Debunking myths and destigmatizing proctology have also led to a tangible increase in direct patient appointments through social media.
The positive image of Dr. Vorovskyi as a professional who is open, approachable, and genuinely committed to helping people not only increases the number of patient inquiries but also earns invitations to radio interviews and national television appearances.
