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Marketing support for EnRay

EnRay is an innovative company specializing in the design and installation of solar panels.

The company's mission is to assist both private and corporate clients in transitioning to renewable energy sources, promoting ecological sustainability, and reducing electricity costs.
EnRay approached our marketing agency with a request to develop a complete brand identity from scratch.

The key objectives were:
- Create a unique and memorable company name that reflects its mission and values.
- Develop a full brand book.
- Create a user-friendly and informative website for both clients and partners.
- Set up a Google Ads campaign to attract the target audience.
- Launch and manage social media accounts.
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Brand Name Development

One of the key tasks was to create a name that clearly reflects the company’s essence and mission. We proposed the name EnRay, which consists of two parts:

  • “En” — derived from “Energy,” emphasizing the company’s focus on energy solutions.
  • “Ray” — representing sun rays, symbolizing clean and renewable solar energy.

This name is short, easy to remember, and instantly evokes associations with solar energy and innovative technologies.

Brand Book Developmen

Creating a brand book for EnRay was a crucial step in shaping the company’s overall image. The brand book included the following elements:

  • Logo — a minimalist design that incorporates elements of solar energy and technology aesthetics.
  • Color Palette — a combination of bright yellow and green hues, emphasizing the company’s eco-friendly approach.
  • Typography — modern, clean fonts that reflect professionalism and reliability.
  • Iconography — a set of graphic elements for use on the website and in advertising materials, highlighting sustainability and innovation.

Website Development

We created a functional and user-friendly website that includes the following key sections:

  • Home Page — a clear introduction to the company’s mission and services.
  • Services — detailed descriptions of all the company’s offerings, such as solar panel design and installation.
  • Advantages — why clients should choose EnRay: ecological benefits, energy savings, and high quality.
  • Contact and Consultation Form — a simple and effective way for potential customers to reach out for consultations or solar panel installations.
  • News and Blog — a section for articles on solar energy, innovations, and environmental initiatives.

The website was mobile-optimized and SEO-optimized, ensuring high visibility in search engine results.

Google Ads Campaign Setup

To attract the right audience, we launched a Google Ads campaign, including:

  • Search Campaigns targeting users actively searching for solar panel installation solutions.
  • Display Ads to increase brand awareness and attract new clients.
  • Interest and Geographical Targeting to ensure maximum relevance and engagement with potential customers.

Social Media Launch and Management

We set up Instagram, Facebook, and LinkedIn profiles for EnRay, creating a content plan that focused on key topics related to solar energy, technological innovations, and ecological sustainability. The content included:

  • Educational posts about the benefits of solar energy.
  • Thematic posts on innovations in renewable energy.
  • Customer testimonials and success stories.

We also trained the EnRay team to manage their social media accounts and keep the profiles active on an ongoing basis after the project launch.

Full marketing support at all stages

- Consultation and guidance during brand creation, conceptualization, and channel selection.
- Ongoing support for the launch of advertising campaigns and social media operations.
- Analysis and adjustments to strategy as needed to ensure optimal performance and results.

Results

Successful Brand Development — thanks to a well-established brand identity, EnRay quickly gained recognition among its target audience.
Increased Leads — the targeted Google Ads campaigns led to a significant increase in inquiries for solar panel installations.
Enhanced Online Communication — social media channels became a powerful tool for interacting with potential and existing clients, fostering loyalty and trust.
Website as a Key Asset — the website became the main platform for generating leads and promoting the brand, strengthening customer confidence in the company.
The EnRay brand development project is a great example of how a comprehensive approach to branding and marketing communications allows companies in the tech sector to successfully enter the market and attract their target audience. We are proud to have helped EnRay establish its presence in the solar energy industry with professional branding and effective marketing strategies.

Do you need marketing support?

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