BUFFALO VILLAGE is an eco-farm located in the Vinnytsia region, distinguished by its herd of buffalo and dairy products made from buffalo milk. The farm operates based on principles of ecological farming and animal care. Therefore, all products—cheeses, dairy items, fruits, and vegetables—are organic and beneficial for consumers. BUFFALO VILLAGE promotes not just products but a culture of healthy eating.
We developed a brand book that sets visual standards across all communication channels. The visual elements emphasize the natural beauty and aesthetics of farm life, focusing on products, animals, and the scenic landscapes of the farm. The design uses natural colors and a clean, simple approach to convey the brand’s philosophy of authenticity and simplicity.
We created a modern e-commerce website for “Buffalo” that allows customers to easily order products online. The website’s design reflects the brand’s concept of naturalness and simplicity, with an intuitive navigation system that ensures a seamless and user-friendly shopping experience.
We regularly conduct aesthetic photo and video shoots of the farm, products, and animals. The focus is on showcasing the natural beauty: fresh products, well-kept animals, and charming farm landscapes that create a warm, inviting atmosphere. We constantly update the content, featuring the full range of “Buffalo” products, so customers can discover new offerings and learn about their characteristics. This continuous flow of fresh content ensures that the audience stays informed and engaged with new arrivals and seasonal products.
Additionally, we integrate entertaining content based on trending topics in social media, adding a modern, lighthearted touch to the brand. These videos consist of short scenes featuring products, nature, and farm life, connecting the brand with current social trends.
Our SMM strategy emphasizes the aesthetics of farm life combined with current social media trends. The content includes vibrant photos and videos showcasing the production process, the farm’s natural environment, and the animals. This approach builds an emotional connection with the audience, who appreciate organic products and an eco-friendly lifestyle.
We also leverage popular entertainment content formats to increase brand recognition among a younger audience. Regular updates include new product launches, seasonal offers, and promotions presented in an appealing, fresh format that keeps the audience engaged and returning for new purchases. By constantly refreshing our content through regular photoshoots and videos, we ensure that “Buffalo” is always top of mind for customers.
For TikTok, we developed a content strategy focused on aesthetic videos of the farm, animals, and products, as well as entertaining videos based on popular social media trends. We produce dynamic and emotional clips that reflect the atmosphere of farm life and “Buffalo” products, all while keeping in mind TikTok’s fast-paced, engaging content style.