Rabbit Marketing: SMM for AVALAX company

AVALAX – COMPREHENSIVE SOLUTIONS FOR RETAIL AND RESTAURANT BUSINESSES

Avalax is a leading provider of comprehensive solutions for retail and the food service industry. The company offers cutting-edge retail equipment for stores of all formats, as well as specialized equipment for restaurants, cafes, and bars. Their product range includes professional-grade tableware and inventory from global brands. Avalax delivers a full service cycle, from space measurement and design to installation and technical support, ensuring the uninterrupted operation of equipment. Through flexible cooperation terms and a personalized approach, the company has earned the trust of major retail chains.

PRE-LAUNCH PREPARATION:

We conducted a detailed analysis of Avalax’s competitors and target audience.

We explored the visual presentation of competitors' social media.

The positioning of companies working in the supply of equipment for retail and food service establishments.

Using the "mystery shopper" method, we tested the customer interaction process, including phone service and consultation quality regarding equipment, delivery, and technical support.

We studied and segmented the target audience into primary and secondary groups, according to which the content plan and advertising strategies were developed.

We created a marketing and content strategy to promote Avalax on social media.

We developed a unique visual style for the brand's social media and advertising creatives, focusing on professionalism and high-quality equipment.

We introduced a new format – TikTok for the brand. The main concept revolves around videos showcasing successful project cases, interviews with clients, and equipment demonstrations.

We organized professional photo and video shoots, including videos with a host presenting various case studies.

SMM PROMOTION

The foundation of Avalax’s visual representation is the principle of demonstrating the company’s professionalism and reliability through real and current cases of successful projects. The content includes photos and videos of actual sites, equipment, and satisfied customers. The priority is to highlight high-quality retail and technological equipment in real-world use.

Avalax’s primary mission is to supply quality equipment to stores and food service establishments, offering comprehensive solutions to create convenient and efficient spaces. We integrated this mission into our SMM strategy and social media content by showcasing real business solutions, emphasizing professionalism, and providing clients with valuable information about the equipment, its functions, and advantages.

Tik-Tok

For Avalax’s TikTok account, we developed a unique strategy aimed at attracting a new audience through interactive and practical videos. The content focuses on video reviews of successful case studies, where we showcase completed projects for stores and restaurants, demonstrating equipment in action.

One of the key formats includes videos featuring a host who talks about successful collaborations with clients, as well as interviews with representatives from businesses using Avalax’s products. In addition, we regularly create diverse videos presenting the product range, highlighting features and usage possibilities.

TikTok has allowed us to effectively convey the Avalax brand in a light, accessible, and engaging format tailored to the target audience.

Ongoing Marketing Consultation

- We provide ongoing marketing consultations to support Avalax's overall marketing strategy.
- Our role includes helping adapt the strategy to current market trends and assisting the brand with advertising, communications, and the development of new customer acquisition channels.
- We also offer guidance on the implementation of marketing campaigns and continuous monitoring to achieve the best possible results.

RESULT:

Complete refresh of the company’s social media visual content.

Successful launch of the TikTok strategy, attracting a new audience with informative and dynamic video content.

Strengthening of the communication strategy through the continuous creation of targeted ad creatives.

Increased interest from the target audience through social media within the first days of the campaign.